July 21, 2025

Keeping the Lines Moving: How Unified Print Management Can Boost Efficiency, Cut Costs, and Streamline Processes in European Manufacturing

Vasion Team

In today’s competitive manufacturing landscape, European manufacturers face constant pressure to streamline operations, reduce costs, and boost efficiency. While often overlooked, print management plays a pivotal role in supporting these objectives, particularly in a sector that depends heavily on documentation, labelling, and compliance. As EU manufacturing output rebounds post-COVID, with total output valued at over €5 trillion in 2023 (Eurostat), modernising print infrastructure has never been more critical. 

Why Is It Imperative To Change?

Recent economic data underscores the urgency of operational efficiency within the European manufacturing sector:
  • Mixed Economic Signals: Germany saw a 3.6% rise in industrial orders in March 2025 (Reuters), indicating resilience in Europe's largest manufacturing economy. Meanwhile, the UK reported declining service sector activity for the first time since October 2023 (The Guardian), highlighting ongoing uncertainty.
  • Need for Efficiency: With mid-fluctuating demand and geopolitical instability, manufacturers must tighten control over operational costs. Even areas that may seem minor, like print management, can lead to significant cumulative savings.

4 Ways Unified Print Management Drives Efficiency and Resilience

1. Minimising Disruption and Downtime 

Downtime is one of the costliest challenges in manufacturing. Traditional print setups, reliant on centralised servers and legacy drivers, can become a single point of failure, causing entire production lines to grind to a halt. Unified print management addresses this by simplifying and securing the printing infrastructure.
  • Serverless Printing: Eliminating traditional print servers reduces failure points, significantly easing IT workload and removing bottlenecks caused by server outages or maintenance.
  • SAP and ERP Integration: Seamless integration with systems like SAP ensures critical print workflows, such as labelling, order sheets, and quality assurance documents, continue uninterrupted, even during peak hours or system updates.
  • Centralised Output Management: Centralising control of print queues and devices allows for real-time monitoring and proactive issue resolution, helping IT teams identify problems before they disrupt production.
  • Rules-Based Automation: Automated routing of print jobs based on rules, like rerouting large jobs to high-capacity printers or bypassing offline devices, maintains uptime and eliminates manual intervention.

2. Simplifying Label Printing for Compliance and Logistics

In European manufacturing, accurate labelling is not just about efficiency; it’s about compliance. Accurate and traceable labelling is mandatory for everything from CE marking to multi-language packaging and REACH regulations. With EU manufacturers facing increasing regulatory demands, label accuracy is a non-negotiable necessity. Modern print solutions, such as those offered by Vasion Print, allow for:
  • Centralised Management of Label Devices: A single interface allows IT teams to manage all label printers across locations, reducing configuration errors and ensuring compliance with quality standards.
  • Driverless Printing Architecture: No need to install and maintain drivers on each workstation, saving time and eliminating compatibility issues in diverse environments.
  • Automated Label Formatting and Distribution: Labels can be standardised and auto-converted to the correct format based on the device, reducing waste, misprints, and regulatory non-compliance risks.
For more details, see Straightforward Label Printing With Vasion.

3. Providing a Brand-Agnostic Print Solution

Manufacturers throughout Europe frequently utilise various printing devices from diverse vendors across their plants. Flexibility is key to modern manufacturing, and brand-agnostic solutions allow businesses to build print environments around their needs rather than their printer vendors. They allow:
  • Utilisation of Existing Hardware: Companies can continue using printers from multiple manufacturers, avoiding large capital expenditures on new hardware just to meet software compatibility requirements.
  • Future-Proof Infrastructure: Brand-agnostic platforms are designed to evolve with your technology stack, ensuring compatibility with future device acquisitions, cloud migrations, and digital transformation efforts.
  • Improved IT Security and Compliance: These solutions help reduce often overlooked cybersecurity vulnerabilities by bypassing outdated proprietary protocols and drivers.
  • Data Analytics and Optimization: Advanced dashboards and usage metrics provide valuable insights into print behaviour, helping organisations implement policies to reduce unnecessary print volume and costs.

4. Leveraging Cloud-Based Print Management

Cloud adoption continues to surge across Europe, with IDC forecasting that public cloud services spending in Europe will total $171 billion in 2024 and reach almost $298 billion by 2027 (TD SYNNEX). Print management is no exception, with cloud-based solutions enabling:
  • Robust Security Framework: Cloud platforms enforce secure print release, encrypted communication, and role-based access control, which are crucial for industries governed by strict data regulations such as GDPR.
  • On-Demand Scalability: Cloud-based systems easily scale with expanding operations, eliminating the need for costly on-premise infrastructure.
  • Lower Total Cost of Ownership: Cloud-based systems lower TCO by eliminating servers and reducing support requirements, freeing up IT resources for more strategic initiatives.
  • Sustainability and Environmental Impact: Optimised print rules, reduced paper usage, and accurate consumption reporting help meet sustainability goals, which are increasingly vital to European regulators and stakeholders.
As costs rise and margins tighten, European manufacturers must scrutinise every aspect of their operations for potential savings and improvements. Modern print management, especially when unified, brand-agnostic, and cloud-based, offers tangible benefits that reduce downtime, cut costs, and enhance system security and scalability. Manufacturers who adopt these solutions will be better positioned to thrive in an increasingly digital, dynamic, and cost-conscious market.

Additional Resources

Keeping the Lines Moving: How Unified Print Management Can Boost Efficiency, Cut Costs, and Streamline Processes in European Manufacturing | Vasion