Matthew Horvat, IT Operations Manager at Blackwoods, doesn't sugarcoat it. The freight and dispatch teams were waiting up to two minutes to print a single job. Long enough that employees would click print and walk away, hoping something came out by the time they got back.
In a high-volume dispatch environment, two minutes per print job compounds fast. Hundreds of jobs daily across dozens of sites became a drag throughout the company. In a business where every KPI revolves around getting goods out the door, slow printing has real operational consequences.
Login latency made it worse. Group Policy Objects (GPOs) tied to overloaded legacy print servers were causing delays of up to 45 minutes just to sign in to a computer. Employees couldn't start their day, and every hour IT spent troubleshooting was an hour not spent on anything else.
On top of that, Blackwoods was bleeding money on a per-user licensing model they couldn't accurately manage. Users who printed once a quarter still needed a license. Because the model was so difficult to track, the team kept over-allocating just to keep things running.
The deeper frustration was that none of this was new. The same IT tickets, the same workarounds, the same conversations with end users who had simply expected printing to be unreliable.